On March 1, 2004 SRAM purchased Avid, a well-known designer and manufacturer of bicycle brake systems and components including hydraulic and mechanical disc brakes for mountain bikes, mechanical disc brakes for road and cyclocross bikes, rim brakes for mountain and cyclocross bikes, brake levers for mountain bike rim brakes and mountain bike mechanical disc brakes, brake cables, and brake maintenance products. Because SRAM recently added road bike rim brakes and brake levers to its product line, they now offer brakes and levers for all types of road, mountain and cyclocross bicycles.

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