Lifted Research Group was founded in 1999 by Jonas Bevacqua and Robert Wright.
Wright brought extensive experience in the streetwear industry to L-R-G, having worked with such companies as Quiksilver, O'Neill, and Katin during an eight-year span. He also contributed the resources to create the company's initial samples and patterns. Bevacqua was initially responsible for the idea for the company, as well as its logo design.
In 2006 L-R-G began making all of their clothing line from Organic cotton and other natural materials. Bevacqua also raised the initial startup capital from friends of his father who worked in the fashion industry. This capital was used to finance an initial product run that sold out during their first day at the Action Sports Retailer Expo in San Diego, California...
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